In 2016, BuzzFeed said that half of their advertising revenue is from video advertisements and are aiming to push this number to 75% in the coming years. As more viewers drift towards watching videos rather than reading articles, plenty of publishers have also migrated from writing content to making videos.
To catch-up to the trend, publishers have diverted their attention from articles to audio-visual content. Video ad is one of the most engaging ad types. This is the reason, US is expected to spend $34 M on video advertising in 2019.
According to a research done by Usurv, there is a huge statistical advantage that you will get when you deliver your content through video. These days, visitors and viewers are more likely to share and interact with video content over text content.
It was stated in Usurv’s recent study that consumers and viewers are 39% more likely going to share your content if it is delivered through video. Consumers are more likely going to comment on your video content by 36% and more likely going to “like” your content by 56%.
According to KPCB, online video accounts for 74% of all online traffic in 2017. Let’s not forget to mention that YouTube has over a billion users which are a huge portion of all the people on the internet. Based on these numbers alone you can tell that video content is slowly taking over.
So, Here we are going to discuss and review a very efficient native video ad network called VDO.AI.
Introduction to VDO.AI?
VDO.AI is a premium native video platform that empowers web publishers to leverage the power of video advertising by connecting them with leading brands across the globe, and increasing their revenue by almost 50%.
The platform enables the advertisers to make targeted advertising, thereby getting more value for their money spent It’s proprietary technology platform provides video player, video streaming, video content and video advertising to some of the biggest publishers on the Internet. The whole setup usually takes less than a day to get started to go live once your site gets approved from the demand partners.
They are partnered with over 1000+ leading web publishers across the globe, delivering over 5B video impressions every day. Their targeting capabilities ensure that your ad reaches the right audience and delivers a premium, engaging brand experience to the end-user. By 2025, VDO.AI aims to be an established global video advertising solution provider with presence all across the globe. Currently, they are based in two cities - New Delhi and California, and intend to expand the sales offices to all the major ad tech hubs in the world covering Barcelona and Europe, New York and the East Coast of the United States, Tokyo in Japan and are looking to expand in Chinese market as well.
VDO.AI Benefits For Publishers
Engagement: Their native formats have been carefully chosen to deliver the most amazing user experience on your web properties. The AI-driven technology ensures that they deliver the right creative in the right context to the right user
Monetization: You can boost your website's monetization by over 50%. This is done by giving access to leading DSPs and brands who bid for your inventory by programmatic and self-serve exchanges. Their ad serving technology strives to maximize the ROI on every single impression.
Seamless and Customizable Video Experiences: Their native video units have been thoughtfully designed to deliver a stellar user experience to the viewer. A problem with video ads can be the load delay that the video player requires. VDO.AI’s proprietary player is extremely lightweight and customizable. Their native video unit merges with the publisher primary content, providing amazing viewability as compared to standard ads
Non-interrupting Experience: It Provides your users with non-intrusive experience through video player delivering a video ad between the paragraphs of an article.Their native video units are responsive and can be viewed on any device.
Other benefits:
- Their video player does not take a permanent place on your web page.
- Only relevant ads appear on the player and if no ads are available then the player is hidden.
- Easy to install with just one JS tag.
- 24/7 customer support with a dedicated account manager.
Steps to Get Started With VDO.AI
When you open their website, You will find Get Started today, there you have to complete the registration form by filling your relevant information. After the submission of your information, your website will be audited.
If the website gets approved, the account manager from VDO.AI will contact you, and send you a partner registration link which you have to submit to allow demand sources like Google AdX and others to bid on your inventory. Once the demand sources approve your site, it will take a day to get the ad tag ready. When this is done, you will see their widget live on your website!
After that, you will be provided with an ad tag script which you need to place before the closing of the body tag </body> of all your pages where you want the widget to appear.
The VDO.AI widget is set to the left or right of your screen and is sticky. This ensures a higher viewability which is one of the video performance KPIs and provides higher CPMs for publishers. There is a cross button which appears after a few sections again to ensure minimum viewable duration for publishers. However, it also offers a non-sticky and in-content version of the player, but their default is the sticky player. So, if you’re looking for the video player to be placed within the content, it can be done as well.
VDO.AI Dashboard overview
Here you can see the overview of the dashboard in which we can see all the things are categorized. It provides an overview of revenue, impressions, and CPM. You can also check country wise impressions to get the better view of your visitor’s location. On the left tab you can see the options like stats to check the complete stats, In payments you check all the payments, transactions, and for the other information you can go to the accounts.
Why Should You Choose VDO.AI
There are many features and benefits which we already discussed, there are some other things that you should consider while choosing VDO.AI.
VDO.AI’s native units are designed to be non-obtrusive and provide a seamless way for publishers to leverage the power of video. A lot of publishers see more revenue from a single VDO.AI unit compared to multiple banners and traditional native units.You can see an increment of almost 50% of your regular earnings on sites which are typically known to perform well with video ads.
Removes Several Restrictions with video advertising: It takes a lot of effort to create original video content, and thus publishers are not able to find relevant video content that best suits their niche. Additionally there are several players which are very costly and require good technical knowledge and experience to enable the players. Also, hosting video content is costly So, these limitations are overcome by VDO.AI.
Cutting Edge Platform: Their solutions enable publishers to engage and monetize users across Desktop, mobile web and in-app environments.
Their streaming infrastructure serves petabytes of rich media content and all the reports and analytics are tracked and provided in real-time
Great Support: As we know, support is not often given much thought until you need it. Good support can make your experience great and vice versa. So, considering the value of support, They have dedicated account managers for all publishers. Their teams work closely with you right from the implementation to optimization. They are available round the clock to answer any queries you might have.
They understand that every publisher is unique and hence they make sure the best practices are followed to ensure the maximum performance.
Brand Safety: They directly integrate with all publishers so they have first hand experience with ad placement. VDO.AI also partners with brand safety providers like Pixalate.
Their placements are custom made and have highest viewability versus other placements on the same property. All video opportunities on their platform are exclusive and cannot be accessed outside VDO.AI channel
VDO.AI Payment method and Payment Cycle
VDO.AI follows a NET 60 days payment cycle which allows publishers to withdraw their earnings once a minimum threshold of USD 100 is reached. All publisher partners are eligible to get paid either by PayPal or by Wire transfer. The network is very promising with its payments and has an excellent reputation for paying publishers on time.
Final Thoughts
VDO.AI is an excellent Video Ad Network For Publishers. Here are the things which makes it very unique and efficient:
- Easy integration using a single js
- Boost in revenue of almost 50%
- Higher CPMs for native ads
- Customizable and non- interrupting experience
- Brand Safety
- Great Support
The company aims to integrate the best advertisers with qualified publishers, to enable a thriving high value video advertising ecosystem. Currently, the company has over a thousand customers on the publishers’ site and works with many leading brands both in Silicon Valley and India, including Airbnb, Uber, Netflix to name a few. VDO.AI partners with all top national and international media publishers in India and abroad.
However, there are many competitors of VDO.AI, But it offers a product built by a publisher for a publisher which makes it different from its competitors.
If you care for the above mentioned things to meet your video ad network demands then you should definitely consider it.