Sortable was founded by Christopher Reid as a web publishing company focused on helping consumers in comparing several competing products from each other. Sortable was formerly known as Snapsort Media. In 2014 they relaunched Sortable as an ad optimization company aimed at helping publishers in automating their ad operations. Here is MonetizePros’ Sortable review.
Sortable is a broad spectrum platform that helps publishers unify demand partners, data, and tools. It aims to simplify the highly complex processes of publishing while getting more ad revenues. Sortable uses machine learning to assist online publishers and content creators in automating ad operations.
Sortable highlights their agnostic approach to monetization and unified reporting as their top benefits. Aside from that, they consist of a large engineering team which promises fast implementation and powerful solutions.
Reporting and analytics have always been a challenge for online publishers as ad stacks start to become more complex. Sortable analytics provides unified reporting within a single dashboard where users can view key metrics to help them decide their yield strategy. It shows analytics performance from the partner and the site.
Sortable approaches monetization agnostically. They increase yield through dynamic price floors and timeouts, header bidding, partner discrepancy minimization and server-to-server connections. Sortable assists online publishers in creating an effective and competing ad stack.
With their highly extensive expertise in DoubleClick Ad Exchange and DoubleClick for Publishers, they have become a certified Google publishing partner.
They started out as publishers, so they understand the struggles and hassles that come with online publishing. Sortable accepts all publishers of any size. They do not require a minimum number of monthly views for publishers to sign up to them.
Sortable features an optimistic interface which is user-friendly and easy to get used to. The set-up is amazingly easy. So far tech implementation is fine however you are required to run 100% of ad traffic on sortable and at the same time support isn’t very responsive.
The newer interface is way better than the older version. You can choose multiple stats to view and monitor. The usability of the interface is decently effective. Overall, their new reporting interface looks promising, however, the most important header bid stats are not available and the necessary optimization toggles aren’t there.
The support isn’t as responsive as we would want them to be. After your account has been set up and running, Sortable’s support seems to really diminish. Their overly aggressive sales team makes it hard to work with them.
Sortable seems promising at first, however, you won’t actually be getting what you expected. They over promise high ad revenues but actually underdeliver. This is kind of like getting promised shoes for Christmas but actually getting flipflops. The page RPMs and session RPMs are one of the lowest compared to other ad op partners.
Even after complaining about their low RPM performance, they will leverage their contract to keep you running their tags on 100% of your traffic (90-day opt-out). What makes things worse is the low RPM performance doesn’t seem to worry sales or support representatives.
RPM performance is the most important measure for an Ad Op Partner! Although their tech features look promising and exciting, it means nothing with low RPM performance. Sortable’s low page RPM and ad RPM performance is not a desirable trait when looking for an Ad Op Partner. What makes matters worse is the fact that RPM performance doesn’t seem to worry sales or support representatives as they give very little support on the issue.
An Ideal Ad Op Partner should have a very responsive support team which Sortable currently doesn’t have. Another thing to look out for is their aggressive sales team as they left a bitter taste in several publishers’ mouths. All in all, Sortable has great tech features and a good reporting interface however it seems they are more focused on short-term profits rather than value to their publisher clients.
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