Are you looking for a new way to monetize your website?
You'll want to read this review of PropellerAds.
For years PropellerAds has been known as the go to company among affiliates for pop and push traffic, because of their global reach and bot free traffic.
You can tell it was a company of affiliates, founded by affiliates, and been exciting to watch them grow over the years .
Full disclaimer. I have used PropellerAds myself and have dealt with their staff and why this review is genuine. In this article, we'll take a look at what PropellerAds has to offer, as well as some of its pros and cons for publishers.
So without further ado, let's get started.
Some of PropellerAds' features include:
About PropellerAds
PropellerAds was founded in 2011 and is headquartered in Cyprus. The company now has a team of over 250 professionals from all over the world, with expertise in a variety of fields including online marketing, web development, and big data.
PropellerAds has really grown into a full self-service advertising network providing comprehensive and industry leading ad-serving and optimization technologies for online marketers and web publishers.
PropellerAds not only is a full self-service advertising network but also monetizes the websites of 400k + publishers which provide some of the best CPM rates in the industry. This large pool of advertisers, combined with their years of experience and cutting edge technology enables publishers to earn so much from their websites with their Supply-Side-Platform.
However, it is good to note that this is not your typical "adsense style" offers and types of traffic. PropellerAds monetizes different types of websites (mainstream especially), such as streaming, converters, mp3. Also. PropellerAds provides solution for social media and in-app traffic
Not saying that their is anything wrong with this, but it is important to not if you are a website publisher who wants to monetize their website, or an affiliate buying traffic, this is what works best is all.
Ad Formats
PropellerAds offers a variety of popular ad formats.
Those include.
- OnClick Ads
- Push Notifications
- In-Page Push
- Interstitials
- Direct Link
- Vignette banner
Let's take a closer look at each of these ad formats.
Push Notifications
Push Notifications (Native Subscriptions) are a game-changing monetization tool for website owners. We have written many articles on the benefits of push notifications, because of their ridiculously high CTR rates and almost immediate engagement, but did you know that the browser notifications do not take up any space on your website?
With the pre-subscription revenue you can even earn revue if a users is not even on your website anymore.
Vignette Banners
Vignette banners are small banners that appear shortly after a user arrives or after a click on your website, in the center of the page. They resemble native advertisements and include a little header and description, as well as Close and Call to Action buttons. Because they mimic the Google Vignette and other similar formats, they're called vignettes.
The most amazing thing about Vignette Banner is that it shows tremendous numbers and increases CPM & CTR up to 65%! This might be attributed to the fact that they are 100% visible to every user, regardless of anti-adblock solutions.
Direct Links
Any traffic type may be monetized with unique URLs created to instantly take visitors to the most appropriate offers (thanks to smart rotation mechanism). The finest solution for your own banners, buttons, and texts. Direct links can also be utilized by app developers to monetize mobile apps' remnant traffic. It applies to any organic traffic that comes from Facebook, WhatsApp
Onclick (or Popunder) ads.
These types of ads are one of the highest paying ad formats because of how effective they are for advertisers. These ads can be seen as a bit invasive, but the beauty of the popunder ads is that they can "pop under" your window so that you don't see them until you exit your browser. Regardless, these full screen ads appear in a new browser, allowing you to make even more from users without them leaving your site.
Interstitials
These are the highest paying ad units, because of how easily they can be customized and high CTR's. These are the full screen ads that appear before or after specific pages on your website. For instance when someone clicks on another blog article and these fast loading and skippable ads show up, allowing you to earn even more per impression.
In-Page Push (Banner)
Very similar to the original push notifications (mentioned above) but no user subscription is required! This is big, because it is just a banner on your website that looks like the classic push. It is a great way to monetize all traffic and is not too intrusive.
This case study found that using the multitag for onclick, ipp and overlay ads resulted in a revenue increase of up to 50%, boosted impressions by 60% and 50% higher CPM rates.
Over a 20 day period, here are one publishers results:
Stats | Multitag | On-Click Only | IPP Only | Interstitial |
|---|---|---|---|---|
Impressions | 80,419 | 27,208 | 22,496 | 36,715 |
CPM | 0.48 | $0.52 | $0.24 | $0.31 |
Earnings | 38.60 | $14.10 | $5.60 | $11.30 |
My inner ad tech nerd gets excited by tech improvements that produce real results like these.
Now that we've looked at the different types of ads that PropellerAds options, let's take a look at some of the pros and cons of using the platform.
The first thing you need to know, how easy is it to sign up? It's very easy. Sign up here.
All accounts are instantly approved. Once you confirm your email and login to the dashboard the first instructions are how to easily add the multi tag to your website.
PropellerAds Publisher FAQ
What are the minimum payouts?
Minimum payment of only $5 for publishers. There are 2 exceptions; Payoneer is $20 payout and wire transfer is $550 USD. If the amount does not meet the minimum, it is carried over to the next cycle.
When do I get paid?
Weekly Payouts (every Thursday). No more manual requests
What are the accepted payment methods?
PropellerAds accepts payments via wire transfer, PayPal, ePayments, Webmoney, and Paxum.
How Transparent Is Your Earnings?
Publishers get full access to detailed revenue reporting ith a tonne of advanced features. See income by ad format, country, zone, etc. Their AI technology boost viewability ads for mobile and desktop.
so in summary,
PropellerAds Pros
- Wide variety of ad formats to choose from Push Notifications, Popunder, Interstitial, In-Page Push, Direct links + Vignette banners
- Industry leading ad-serving and optimization technologies
- Fast and reliable payments (publishers get paid every Thursday)
- Minimum payment of only $5 for publishers
- Adblock Bypass - This increases revenue by around 20%
- Multilingual Dashboard & Worldwide Trafic
- Can be used in conjunction with AdSense.
PropellerAds Cons
- Does not have header bidding (yet) but I hear they are working on it 😉
- Some of the ads contain non-main stream offers
Editors Comments
It seems like every day a new ad network is offering the latest and monetization technologies, but it is very important to note that PropellerAds are the originals in the industry. They have one of the largest traffic sources known to any affiliate, and this is how they are able to pay such high CPM's to their publishers.
Their AI powered technologies and simple dashboard, make the monetizing your website very simple. The MultiTag saves you so much time from creating individual tags and is compatible across multiple websites.
One last thing to note with PropellerAds is that you can trust them knowing you are in good hands. They built a reputation for themselves and focus on bot free traffic. These proprietary tools have been built with the latest technologies with years of experience.
What are your thoughts on PropellerAds? Have you had any experiences with the platform that you would like to share? Let me know in the comments below!