MGID has been around for over a decade. As such, it’s changed a lot—this is an updated review for May 3rd, 2016.
Non-invasive CPC and traffic exchange network for publishers and advertisers.
MGID offers native advertising solutions. This network provides solutions for both advertisers and publishers, and this review will be focused on the platform for publishers. With MGID, publishers are given two options: to either monetize traffic (through displaying advertisements) or by “recirculating” visitors.
Most webmasters will be familiar with the first option, but the concept of recirculating refers to sending traffic to other websites, who in turn will send traffic back to yours. MGID accomplishes this with a “promoted content” widget which can appear at the end of your posts. The network bills this as “relevant content seamlessly integrated into user’s natural activity stream,” which is marketing-speak for “the user’s experience on your site won’t include being blasted with advertisements.”
You’ll be able to choose which kinds of content you “promote” with this widget, meaning that the content displayed can be within the same niche as your site—for example, a men’s entertainment style website won’t be forced to promote content about knitting. The widget can be customized so that it matches up with the currently existing design of your website, and a full-disclosure policy ensures that users will be aware of the fact that they aren’t reading content that you wrote or endorsed. The widget works with both desktop and mobile devices and, yes, can be easily integrated with WordPress.
MGID states that visitor recirculation can increase user engagement and bring you new visitors from other publishers with websites about topics which are relevant to your own. There isn’t an upper limit on the recirculation/return ratio, and the network claims that this can reach 150% or more.
For publishers interested in displaying advertisements rather than recirculating traffic, MGID reports an average RPM of $1-3 with no cap. Advertisements have a 100% worldwide fill rate and can be shown on all devices and locations. Publishers who are familiar with Google AdSense or other display ad networks will likely find familiar territory in MGID’s offerings, with similar functionality and options available.
Advertisements can be displayed in a number of ways, which are left to the publisher’s discretion. Users can choose to display desktop advertisements as exit pops, header widgets, widgets underneath an article or blog post, and as a sidebar widget. Mobile display options include a header and under-content widget. Advertisements will be fully disclosed as such to website visitors, and will only be relevant to the category or niche that your website is in.
MGID makes it easy for publishers who have never dipped their toes into the pool of recirculating traffic—or running display ads for that matter. This network has a decade plus history and, compared to some of the newer networks on the market, this gives them the advantage of time and experience to have worked out some of the kinks which plague younger players in this field.
What We like: Multiple traffic and monetization options on the same platform, easily integrated widgets, no cap on RPM or recirculation figures, low minimum payment, good customer support.
What We Don’t Like: Can increase bounce rate, relatively low payments
MGID Tech Implementation Rating: 5 out of 5
Integrating advertisement widgets or a “promoted content” widget for traffic recirculation is a fairly straightforward procedure with MGID. Publishers will be given a number of options to place and customize widgets.
Display Ad Unit Sizes Available: Widgets available for headers, under article, and sidebar. Exit pop widget available as well. Mobile and desktop.
MGID is compatible with Google AdSense and other display ads, as long as the design and style of the advertisements or recirculation widgets aren’t in violation of their TOS.
MGID Publisher Reporting & Admin Control Panel Rating: 4 out of 5.
MGID Payment Rating: 3 out of 5
MGID Account Help Rating: 4 out of 5
In addition these standard support channels, users are assigned a personal account manager who can assist them with issues, questions, or concerns. MGID isn’t a small company, but compared to some of the larger players in the advertising network arena, they offer comparatively more rapid and helpful support.
One of the biggest challenges MGID has faced is assuring potential users that their widgets are compatible with other display ad networks, primarily Google AdSense. At the time of this writing the network is compliant with AdSense, but it’s in a publisher’s best interest to always review the TOS for whichever advertisement platforms that are going to be mingling on his or her site. When unsure, double check, and fire off an email or instant message to your account manager.
Which is the next notable point about MGID. The inclusion of a personal account manager is a nice touch, and adds an element of reliability to the already decent support options this network offers publishers as well as advertisers. Phone calls are returned relatively quickly and emails will be answered—depending on what you ask you may get boiler plate responses, but the inclusion of an account manager means that you have a real person who you can discuss the intricacies of your account and website with. This is rare for big ad networks.
Integration is simple with MGID, and the option to customize widgets means that they won’t stick out like a sore thumb on your currently existing website design. Creating and managing widgets is easy, and if one placement doesn’t work out, exporting settings to another widget (e.g., going from the sidebar to an under-article widget) can be done in minutes.
The option to play with both traffic exchange and display ad options on the same platform is an interesting setup, and publishers may wish to experiment to find out which option provides the most benefit. However, publishers without large amounts of traffic or traffic that’s hungry to click through probably won’t be retiring from their MGID earnings.
MGID is worth a test. Whether or not it’s a keeper will likely depend a great deal on your niche, traffic statistics, and personal goals.
MGID has a lot going for it—over a decade of experience doesn’t hurt either.
MGID isn’t a bad option for publishers looking to get involved in display ads or traffic exchanges. However, there are a few caveats one should keep in mind:
MGID is a great network to test—as mentioned previously, whether or not you’ll decide to stick with their widget-based approach to advertisements and traffic exchange will be largely dependent upon your unique situation and typical goal scenario. The good news is that finding out if MGID is for you won’t be a complicated process—the above-average customer service, easy to use interface, and intuitive widget management and customization all make the features of this network a breeze to set up and integrate.
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