Ezmob Review: Display and Mobile Advertising Network

Looking for a reliable and efficient self-serving advertising network? Look no further than ezmob.com. They are a leading Display and Mobile Advertising Network, providing monetization solutions for website owners as well as online advertising solutions.

With a reach of over 1 Billion users, they enable advertisers, agencies and app developers to reach their target markets quickly and easily.

Their feature-rich advertising platform makes campaign management simple and straightforward - so you can get the most out of your advertising budget!

EzMob Home Page

Company Stats

Advertisers:

  • Ad Format: Popunder, Native, Push, Banner

  • Cost Model: CPC, CPM

  • Minimum Deposit: $50

  • Payment Method: PayPal, Credit Card, Paxum, Wire

  • Daily Impression: 5 Billion

  • Mobile Content, Forex, Nutra, Sweepstakes, Gambling

What is Ezmob.com?

Ezmob.com is a global advertising network that helps website owners monetize their traffic and SSPs while also providing advertisers, agencies, and app developers access to over one billion users.

The company was founded in 2011 by two entrepreneurs, Oren Levy and Gilad Meiri, who saw the potential in developing an efficient way.

Ezmob.com has since grown to a team of over 40 employees with private ownership. The company is headquartered in Tel Aviv-Yafo, Israel, but has a global reach with advertisers and publishers in over 200 countries.

The ezmob.com platform is feature-rich and offers advertisers a wide range of options to control their campaigns. The platform is also simple to use, so advertisers can get the most out of their budget with minimal effort.

Ezmob.com has a wide range of satisfied customers, including some of the world’s leading brands such as Coca-Cola, Ford, Samsung, and Sony.

Their services are quite different for publishers and advertisers, so we are going to break this down in the below section.

Ezmob Ad Formats

Pop-under ads

A favorite tool among many affiliates, the popup ads open in an active window for desktop or mobiles users. These generate a lot of clicks because they are so hard not to pay attention. With Ezmob global audience you get unlimited volume at very competitive bids.

Display Advertising (with header bidding)

Remarketing or Retargeting, are both very popular Banner ad strategies that really stand out to users. I think of my parents talking about how their amazon searches follow them whereever they go. They are very effective for branding and staying top of mind. Ezmob have access to many premium networks, and with their header bidding technologies take display advertising to the next level.

Push Notifications

Want to know how successful push notifications are for advertisers? Just look down at your phone, what notifications do you see on your homepage. Push notifications not only work amazingly for advertisers, but also allow publishers a method to get users to visit their website or app, even when they are not visiting you.

Ezmob Demand Side Platform (DSP) technologies and new "in-page" push technologies, are similar to traditional push technologies but users are not required to opt in first. With a global minimum click rate of $.0003 that works great with adult and lead generation (or CPA) offers, you won't have trouble searching for offers for all your new traffic.

Native Ads:

Native ads are not available within the Ezmob platform and now offer in-feed and in-article native advertising solutions. So what is a "native ad"? A native ad is an advert that matches the form, feel and function of the content of the site or app it appears on. They don't really look like ads, which is good news. Users click on it more which is good for both website publishers and advertisers. 

Content is king and native ads allow you to be seen within it.

Ezmob For Advertisers

The company's reputation is built on the foundation of simplicity for clients. From 2013, they've been developing and perfecting their technological architecture while also working with supply partners to enable advertisers and publishers through DSP, SSP Programmatic advertising, and agency services. They currently provide advertisers and publishers with DSP, SSP Programmatic advertising, as well.

Ezmob for Publishers

It just takes a few moments to setup campaigns and start earning money from your website. You will be able to utilize these different ad formats that pay much more than AdSense alone.

Ezmob Add Placement

In your dashboard you are able to choose and manage your own placements, or have an account manager set them up for you. This provides dealing with advertisers directly via their Sell Side Platform (SSL) for top brands.

Just select your vertical and have access to top partners to provide you the highest CPM for your visitors. This includes a 100% fill rate from qualified and bot free traffic. 

Payment details go as follow:

  • CPM

  • Minimum Payment $500

  • Paypal, Wire, Payoneer, Paxum

  • Monthly Payments


Pros:

New "in-page push" technology is available to target users that have not opted in.

Experienced ad network with years of partner relationships and trust

Advanced push and native technologies for advertising with access to 1+ billion users.

Cons:

-Must have at least 1000 visits a day, so not for new websites

-Offers are not mainstream (adult, sweepstake, dating, betting) so many publishers. 

-Large minimum payout of $500.

Editors Remarks.

Almost every day we hear about a new ad network that apparently has the latest and best technologies, but rarely do you see a company with the years of experience and technologies as ezmob. Their campaigns are very easy to set up, and I was blown away with how simple it was to implement these ads on my website.

As their name suggests, yes they do focus a lot on mobile content such as forex, sweepstakes, gambling, and health, but this was so far ahead of their time in 2011 and still pushing these boundaries even further.

In fact ezmob is so advanced in these features, much of their business comes from other Ad Networks who utilize their technologies and programmatic integration for their own clients. This speaks volumes to the expertise and offerings of ezmob.  

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