Epom Market DSP For Advertisers Review

In the series of our reviews, we are covering the handiest solutions for publishers and advertisers. In our constant pursuit to give maximum value to every advertising entity,  we’ll reveal an amazing free tool for programmatic ad buying for advertisers: Demand-Side Platform for Self-Serve Advertising. Created by Epom, DSP is tailored to a major goal: easing the process of buying targeted traffic programmatically from different publishers in one account with a few clicks.

DSP for self-serve advertising is the platform where you can quickly setup desktop, mobile, and in-app ad campaigns & buy relevant traffic worldwide programmatically. You gain absolute control over your campaign performance, track conversions & other essential metrics in real-time and optimize ad campaigns.

Demand Side Platform is catered towards advertisers, ad networks, agencies & brands who want to buy traffic programmatically and take full control of the advertising spend. DSP ensures cost-effective advertising and unlocks top-world websites and mobile apps.

The platform connects you to the top publishers to buy traffic directly: Pubmatic, Smaato, InMobi, Mobfox, indexExchange to name a few.Just in a year, Epom DSP has become a must-use solution for over 1500 companies.

Feel intrigued? Let’s walk through the features that help advertisers buy and manage high-quality impressions easily at any time and place.

Benefits of DSP for self-serve advertising

Users are being targeted from everywhere, so ads without proper targeting have become a white noise. Working with the intermediaries, advertisers can’t usually see the results they expected. The demand-side platform provides the necessary tools to create a high-impact ad campaign and scale it effectively based on real-time data. Let’s walk through the features we liked most in Epom’s DSP for self-serve advertising.

Automated optimization - Bidding Autopilot

Bidding Autopilot automates performance optimization with a system of bidding rules that cut off the manual campaign management and deliver outstanding returns on marketing budgets. Bidding Autopilot works on “If This Then That” basis. For example, if the advertiser buys 10,000 impressions from a specific domain and doesn’t receive a single conversion, this domain will be blacklisted automatically. If conversions start arriving even before the first thousand of impressions runs out, the platform puts this domain on the whitelist automatically.

Best-in-class supply partners 

A DSP helps you get hard-to-reach traffic from 35+ SSPs within an Epom DSP account. Instant access to premium inventory has never been easier: you get the most converting traffic from the top SSPs like inMobi, indexExchange, Pubmatic, Smaato, Mobfox, and others with a few clicks.There’s no need to set up ad campaigns on multiple platforms and worry about duplicated traffic - DSP double-checks the incoming traffic with powerful fraud protection tools.

User-Intuitive Interface

A DSP helps you get hard-to-reach traffic from 35+ SSPs within an Epom DSP account. Instant access to premium inventory has never been easier: you get the most converting traffic from the top SSPs like inMobi, indexExchange, Pubmatic, Smaato, Mobfox, and others with a few clicks.There’s no need to set up ad campaigns on multiple platforms and worry about duplicated traffic - DSP double-checks the incoming traffic with powerful fraud protection tools.

Targeting & Analytics

Precise targeting options enable you to hit the target audience effectively by showing them relevant ads. Epom DSP has more than 30 precise targeting options including OS, app type, domain URL to name a few. Overview real-time statistics (the data is updated every 1,5 sec) and generate granular reports to control ad performance.Track impressions, conversions, and other essential metrics and efficiently optimize ad campaigns to your business goals.

Easy Campaign Launch 

The process of creating an account is pretty easy — after signing up, you get the advertiser’s account with a user-friendly interface. We got the email with a quick setup guide with the comprehensive explanation of the major features.

Epom DSP works on a pre-payment account system, which means that you need a minimum deposit (at Epom it’s $100) to start running the ad campaign. 

You can pay by credit card or Paypal which means the money will get to your account within a minute. As the platform usage is free, the whole amount of money you pay goes straight to your ad account.

What we like the most about Epom Self Serve DSP 

Aside from that, we love the “TRUE” real-time reporting which has only 1.5 seconds delay compared to most ad platforms where the delay can reach 24 hours.

The support team is extremely quick and helpful — they guided us through custom metrics we wanted to track, giving extensive answers about ad campaign targeting.

While everyone's going crazy over mobile and video, abandoning desktop, Epom Market provides multi-screen advertising experience.

What we like the least about Epom Self Serve DSP

While writing this review, Epom DSP for self-serve advertising hasn’t yet released its video formats, which are extremely popular among the vast majority of advertisers. However, the support team ensured us that video ads are to be added soon.

About Epom

Epom hit the market in 2010, as an ad serving solution startup funded by venture capital. Eight years later they have grown into a successful ad tech company with full-scale solutions for digital advertising.

1. Epom Market - global ad network  to scale up your advertising revenue with the top-performing video, mobile, native, in-app and desktop ad formats.
2. Epom Ad Server - platform for the setup and control of online advertising for website owners & ad networks, makes the ad serving process easier. 
3. Epom Apps - an app monetization platform that helps app owners generate revenue by adding top-performing mobile ads to their applications. 
4. Epom Ad Agency is full-cycle app promotion agency to drive app installs, engaging right audience and maximizing ROI.

FAQ's

What are the ePom targetting options? 

ePom offers advertisers over 30 ways to target their customers, just some of the most popular targetting options are browser, OS, OS version, device model, language, time of day, carrier code, geo-location, frequency depth, domain URL, and app name. 

What are the SSP (Supply Side Platform) that ePom gives access too? 

ePom works with over 30+ SSP’s, the most popular networks are inMobi, Adsterra, indexExchange, Pubmatic, Smaato, and Mobfox.

Conclusion - Overall Rating 4.5 / 5  

Epom DSP for Self-Serve is the right thing to the advertisers who want to buy traffic programmatically and optimize their ad performance mid-campaign. 

And here’s the best part: the Monetizepros team arranged a $50 bonus for our readers. Get $50 credit to your Epom DSP advertiser's account:  just setup up your first ad campaign & add the first deposit to start it running.