AdSpyglass Review for Publishers

Introduction

AdSpyGlass is a relatively new and innovative ad network whose main service offering is ad mediation. Founded in 2014 and wanting to differentiate themselves, given how seemingly clogged up the ad industry can sometimes feel, they decided that rather than setting up yet another ad network, they would do something different.
AdSpyGlass Review For Publishers

 

That “something different” turned out to be creating an ad mediation network and service that provides an opportunity for publishers to earn more money from the same inventory that they have.

So what exactly is ad mediation? Ad mediation is a relatively new term and technology in digital advertising that refers to the process of acting as an intermediary, or “mediator” between a publisher and several ad networks to which he or she is registered to.

Most publishers will usually sign up to multiple ad networks to help maximize the revenue from their inventory, however, managing these multiple networks can often be quite a headache, in addition to the fact that the way in which traditional ad networks operate, does not necessarily guarantee higher earnings from signing up to more ad networks.

To help you better understand ad mediation, it is important to paint a picture of how traditional ad networks operate. Whenever a publisher wants to fill a specific spot on his or her website with ads, a request is sent to their ad network, who then looks through its database to find an advertiser and then prioritizes prospective advertisers according to their potential for revenue, using various historical factors and metrics.

When such an advertiser is determined, it then continuously calls upon this advertiser until all the advertiser’s ads have been served, after which it then moves on to the next advertiser with the next highest revenue potential, and continues going down the list in this manner or “”waterfall” method.

The disadvantage with this method is the fact that a publisher does not always get the highest return or revenue for AdSpyglass Review for Publisherseach spot on their website for which ads are served to, as advertiser B for example, might be willing to pay $0.20 CPM for that specific 300×250 ad spot and advertiser A wants to pay $0.05 for the same spot.

However, because the ad network uses this “waterfall” method which has prioritized advertiser A over advertiser B, it will serve the ad of advertiser A first, thereby making the publisher less money on that spot.

In contrast, instead of using this waterfall method, ad mediation uses a “weighted” system, and in the previous example, in trying to serve ads to that specific 300×250 spot on the publisher’s website, it will look through its database to see who is offering to pay the highest amount of money for it, and serve that advertiser’s ad.

It then moves on to the next ad spot and again looks to find who is offering the highest amount. Of course there are other factors that the network might use to determine whose ads to serve, such as factors which might have been predetermined by the publisher, such as what industry or geo-location to prioritize.

As you can probably see, with this ad mediation method, publishers realize the real power from signing up to multiple ad networks, because the ad mediation networks has a larger supply of networks and advertisers to pick from in serving the highest possible bid for an ad spot.

What We Like:

  • We love the very core of what they do – maximizing publisher revenue for each ad spot on your website.
  • They have a relatively large and growing list of ad networks (28 and counting) that they work with, increasing the number of advertisers a publisher has access to, which results in higher RPM’s.
  • You get all the main features you would get in a normal ad network such as geo, demographic, time, and other types of targeting.
  • You can sign up and manage all ad networks from within your dashboard.
  • Ad mediation generally works with mobile advertising. We love the fact that AdSpyGlass works on all platforms, mobile and desktop, and across all devices.

What We Don’t Like:

  • A lot of important information that is missing on their website that a publisher will want to know to help decide if they should give their service a try. There isn’t even a basic explanation of what ad mediation is, which we think is important, as this is likely to be a term that a lot of publishers are not yet familiar with.
  • There isn’t a Help Center, knowledge base or FAQ page that a curious publisher can refer to for more information.
  • The only means of contacting them is Live Help. You cannot easily find an email address.
  • Not able to pay on a per impression basis.
  • They don’t have any of the major or top ad networks for publishers in the list of ad networks they work with.

Publisher Requirements

  • The only real requirement is that any publisher wishing to use their service must work with pop-unders, Banners and Instant Messenger (IM). Other than that, there are no real requirements.

Advertisers & Offers

It is noteworthy to mention that AdSpyGlass does not work directly with advertisers but rather, with ad networks. So any advertiser who wishes to take advantage of their service would have to do so through one or more of the numerous ad networks which they have a relationship with.

The reason for the above is simply because the main value proposition they bring to the table is primarily geared toward a publisher and helping him maximize revenue.

Publisher Reporting & Admin Control Panel

After playing around with their admin and reporting dashboard for several days, I can honestly say that I am very impressed. They have a very clean and uncluttered dashboard presenting all the relevant information and data you would need to keep track of your campaigns, and more so in a very user-friendly way.

They also provide you with a lot of the same or usual information you would typically get from your regular ad network such as your impressions, clicks, CTR and income stats, and more so broken down by time periods, spot, campaign and creative. As well as a breakdown of these data by each of the three ad types they work with (banners, pop-under.)

Anti-AdBlock: Interestingly, they have a new Anti AdBlock feature that purports to bypass any ad blocking feature of most browsers. We were unable to actually test this feature ourselves, but if indeed it works as they say it does, then this could be a great feature and money earner for a publisher.

Once you sign up they also have a fairly decent Help Center that should provide you all the information and help you require.

Payment

  • Recall that AdSpyGlass is not your typical ad network, so it doesn’t really work in the same way that a network does, though there are many similarities. One such difference is that in a typical ad network, any earned income usually flows from the ad networks, who collects all the advertising revenue from advertisers and forwards their share to the publishers.In the case of AdSpyGlass and ad mediation services, the publisher is the one who will actually be paying to use their service. You would do this basically because of the higher earnings possible because of their offering. So in most cases, giving up a revenue share to AdSpyGlass is justified from the higher RPMs.
  • 30 Day Free Trial: The good thing is the fact that they have a 30-day free trial for you to test out their system and see if it actually helps increase your earnings, and if it does, getting to pay them to continue using their service is a no-brainer. Make sure to run a proper test to make sure your increase in ad revenues exceeds the commission you payout to AdSpyGlass.

Account Help

  • Live Chat Help is available. As previously mentioned, this is the only known to get in touch with them. AdSpyGlass has some room for improvement in this avenue but seems to be working hard to improve their offering so we wouldn’t be surprised if this was improved in the near future.

Pros of Using AdSpyGlass

  • You can expect to see a bump in revenue.
  • Manage all your ad networks from one dashboard. Managing multiple dashboards to check performance of each can be a nightmare. AdSpyGlass lets you see your campaign stats and earnings from all the ad networks all from one dashboard.
  • Real-time monitoring of all these ad networks alerts going out if there are any issues.
  • The Anti-AdBlock previously mentioned definitely is a major plus.

Cons of Using AdSpyGlass

  • Does not pay on a per impression basis.
  • Lack of help resources.

Editor’s Review and Final Thoughts

Overall Rating: 4 out of 5

In the general the concept of ad mediation and how it works is a great and welcome addition to the arsenal of tools a publisher has to monetize their website network.

You hopefully read through the section of this review that talked about exactly how traditional ad networks operate, and how you are likely leaving money on the table. While there are a few things a publisher can do to help plug this revenue leak, one method being programmatic header bidding, ad mediation is definitely another very viable option to consider

In a previous article, I talked about a few tactics a publisher can use to increase the RPM from their website, while still maintaining the same amount of traffic. I can definitely say that using AdSpyGlass and their ad mediation service is certainly one more strategy you can use to achieve this objective.

This AdSpyGlass review is a great example of genuine reviews MonetizePros does for many ad networks around the world to build transparency for publishers. If you work with an ad network and would like to be reviewed, please find out more here about our Ad Network Marketing Plan.