AdPushup is a revenue optimization platform designed to maximize publisher ad revenue by increasing their CPMs and CTRs. They do this by optimizing publisher-side ad layouts with automated A/B testing, besides other things.
This award-winning team is backed by Microsoft Ventures, is a Google NPM Partner, IAB Member, and registed with the Trustworthy Accountability Group (TAG). It has received several rounds of funding from top venture partners.
They take great pride in offering the most useful monetization features together in one platform. Apart from their innovative ad formats and A/B testing technology, they also offer header bidding, adblock recovery, ad mediation, and AMP conversion. AdPushup also offers the latest optimization techniques in ad tech such as lazy loading and auto-refresh ads.
AdPushup was officially launched in 2014. The idea for AdPushup came when the founders realized that while A/B testing was becoming popular, nobody was using it to improve performance for published-side ad layouts.
The founders built and launched a prototype to use for one of their clients, which resulted in double-digit revenue growth the very first month. I believe that the best business ideas come out of necessity, and without any other viable solutions around, AdPushup built their own technology and have garnered international acclaim for it. They have now expanded into a one-stop revenue optimization platform for publishers and are serving 4+ billion ad impressions each month for 300+ publishing partners.
One of my favorite things about the company is their culture. They built their own offices near their homes in Delhi and have a fun office with motivational posters all around. From their social media feed, you can tell that it’s a fun place to work, with a talented team of dedicated employees. Plus, they have Foosball and table tennis, and who doesn't love that?
What we like most about AdPushup: They are truly an all-in-one monetization partner with in-house solutions. Their products and solutions streamline publishers’ operations with header bidding, ad layout optimization, ad block recovery, mediation, and AMP. You should not notice any difference in page load speed as AdPushup offers a simple JS-based integration. Their new dashboard is built to deliver a better user experience to publishers.
Publisher Terms: https://www.adpushup.com/terms-of-service/
Minimum Requirement: More than $1000 USD Monthly Ad RevenueProhibited Content: Must adhere to the terms and conditions of each ad network implemented within the publisher’s ad inventory.
Over the last several years, they have helped more than 300 publishers increase their ad CTR and ad revenue, without compromising user experience. All of these services offered together is what I liked most about them.
Ad Layout Optimization: With just a few clicks of a mouse, you are able to modify your ad layout. You can decide where you want to place your new ad units, while their AI technology increases revenue by automated A/B testing.
Innovative Ad Formats: Their ad formats are selected for high their viewability—which is proven to increase both CTR and the value of your inventory. This includes in-view ads, sticky ads, docked ads, and native ads.AMP Converter: We all know the importance of faster page load times, this is why the AdPushup team created their own AMP Converter, which offers tailor-made designs and enhanced monetization features for your site.
Adblock Recovery: Recover the revenue that you would otherwise be losing due to ad blockers by using AdPushup’s pro-user, ad reinsertion technology. AdPushup also provides in-depth reports about your adblocked traffic.
Header Bidding: This advanced programmatic technique allows multiple exchanges and demand sources to simultaneously bid on your impressions in real-time, resulting in increased bid pressure and therefore higher ad revenues.Ad Mediation: This tool optimizes revenue between closed networks, where RTB auctions don’t exist. It works by analyzing historical bid performance and awarding the impression to networks that are most likely to bid the highest.
Their technology is extremely easy to setup and no coding is required. Once your account is verified, all you have to do is place a single code into the header of your website. If you have any questions, your dedicated account manager will talk you through the process, but really, it won’t be required. Here’s how you add the code to the <HEAD> tag of your website.
Their ad layout editor is quite advanced. This has to be by far one of my favorite features and unique among competitors. With the visual editor, you can decide where you want your ad units to go and what they will look like on the page. You can also easily customize the type of ad unit you want to create and its size. It saves a lot of time, and lets you see exactly what it looks like on the page for higher user engagement and click-through-rates.
AdPushup has gone to great lengths over the years to upgrade their reporting systems to focus on transparency. This is one of the reasons why their reporting features are so advanced. For instance, publishers using header bidding can easily generate a network-wise report to measure the performance of every demand partner. All other key metrics are also available.
AdPushup is upfront with their payments but sometime it requires different rates depending on the scope of work and services provided to publishers. They work on a rev share model and offer unified billing by allowing publishers to integrate their existing networks and demand partners. Seeing that on average most of their clients experience a 30-40% uplift in their ad revenue, this is one of the many reasons why so many amazing publishers continue to trust them.
AdPushup’s mission is to help publishers maximize their ad revenue while offering their visitors freely accessible content. There is a fine-line between having too many ads on a website and making too little money, and AdPushup finds the perfect balance. They believe that it is not just about how many ads you have, but ensuring that the right ads are served in the best location.
The thing that impressed me the most was their visual editor that allows you to test various ad layouts, giving you full control over your website. You can have their ad ops team do this for you, but nothing will go live without your approval.
There are many different ad monetization companies, but the services and level of standard that AdPushup provides to their clients has outstanding value for money. They work with many small and medium-sized publishers, though they specialize in customized solutions for enterprise publishers.CCNA7 is one of their clients who witnessed a 352% increase in ad revenue in a period of six months by using header bidding and refresh ads. Look at this graph shared in their case study about the client:
As soon as you book a demo, you’ll see why so many of their clients witness double-digit revenue growth within few months of switching over. If you’re interested in working with AdPushup, you can book a demo for yourself.
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