At MonetizePros, the goal’s always been simple: Help you make more money from the traffic you’ve already got.
We test a lot of tools to do that—daily. Some work, some don’t. So we made a list of the ones that actually help.
These are the internet marketing tools we use ourselves. We update the list often, because tools change, and what worked last year might be useless now.
This isn’t a roundup for the sake of content—it’s what we rely on to run our business.
Yeah, writing content’s a grind. especially when you’re juggling research, outlines, editing—and still trying to hit publish on time.
I used to spend hours just getting one decent post out.
Now? maybe 20 minutes.
I’m using an ai copywriter that helps with first drafts, rewrites, and even quick headlines. No fluff, just actual writing help.
It’s not magic—it still needs your brain. But it saves me a ton of time, and the final product’s better too.
If writing’s slowing you down, might be worth trying.
Jasper is one of the better tools I've tried. I’ve used it to draft blog posts, meta descriptions, even some newsletter intros.
No, it’s not perfect.
It won’t magically write viral content. But if you know your topic, it’s a solid assistant. and for me, it's cut writing time by at least half.
2. Surfer SEO
Surfer SEO is a cloud tool built for on-page optimization. It helps you tweak your blog posts, landing pages, or any web content so it ranks better in search.
Here’s how it works: you give it a keyword, and it compares your page to the top-ranking ones for that same keyword. Then it tells you what you're missing—like if you’re not using certain words enough, or if your structure is off.
Think of it like this: if the top 10 pages all mention “raw cat food” a bunch of times and your post barely does, Surfer will flag that. Same with headings, word count, or even how often you should use your main keyword.
It's not magic, and it won’t write your content for you. But it gives clear, data-backed pointers so you’re not guessing what Google wants.
Systeme.io is the tool I recommend when people ask how to run their business without juggling a bunch of apps. It’s simple, does a lot, and won’t drain your budget like ClickFunnels can.
If you're doing lead generation (and you probably should be), Systeme.io covers most of what you need: email marketing, funnels, membership sites, even basic eCommerce.
For $27/month, you can start building. Most folks I know stay on the $47/month plan—it handles up to 10,000 email subscribers, lets you build 5 membership sites, use 2 custom domains, and send unlimited emails.
To put it in perspective: many tools charge more just for email. With Systeme, you can also:
- Build full sales funnels
- Host evergreen webinars
- Create and manage affiliate programs
- Sell digital or physical products
Email open rates are dropping.
But Facebook Messenger? Still getting 70–80% open rates—and most people open within the first hour.
That kind of instant attention is hard to beat.
With a chatbot, you can use that moment to walk someone through your funnel, answer questions, or just start a real conversation.
One client had an Amazon store. We gave out coupons through Messenger, followed up with more offers, and even got reviews out of it. Simple setup, solid results.
It worked so well we made it part of our system at MonetizePros. Now every customer message runs through ManyChat. If you’re on the site, you can try it out—look to the right (or below if you’re on your phone).
Is it a magic solution? No. You still need a smart flow and a clear offer. But if you're early to it, it’s a big edge.
5. InVideo
InVideo is a simple online tool for making videos—especially if you don’t want to start from scratch.
It gives you a bunch of templates, so whether you’re making Instagram Reels, YouTube intros, or explainer videos, there’s probably one that fits. You just swap in your text, media, and branding.
What I like most: it saves time. One client in the pet niche uses it weekly to turn blog posts into quick listicle-style videos. Another runs ads and uses the square video templates with captions—it takes them 15 minutes.
You won’t get super advanced editing here. It’s not for full-on productions. But if you’re a small business or creator trying to push out regular content, it does the job.
Bonus: it connects with social platforms so you can publish directly, and support is responsive when things glitch.
ManageWP makes it easy to keep all your WordPress sites in one place. You don’t have to move hosting—just install their plugin, and you can run backups, update plugins, and monitor performance from a single dashboard.
I use it mostly for automated backups and plugin updates. If a dev breaks something, I can roll back to a previous version in a few clicks. It also clears spam comments automatically, which saves time if you manage multiple sites.
It’s under $5/month per site for backups, which is cheap peace of mind.
One thing to know: most hosting providers don’t offer reliable backups. If you want better hosting-side backups, I’ve had the best luck with WP Engine.
There’s a free plan to test out ManageWP—worth a try if you run more than one WordPress site.
7. WP Engine - WordPress Hosting
WP Engine is built for speed and reliability. If you're running a business site that gets real traffic, it's worth the cost just to not worry about downtime, security patches, or caching headaches.
But heads up—this isn’t beginner-friendly hosting. The setup’s a bit more technical, and it’s built more for dev teams or folks comfortable in WordPress backend workflows.
You’re not paying for bells and whistles here—you’re paying to not think about performance issues.
If that sounds like overkill, there are solid hosting options around $25/month that still offer great uptime and support.
If WP Engine is too expensive, we have other $3/month hosting platform. Check out here
Thrive’s themes are built for conversions, and honestly, they’re super easy to tweak. That’s why we switched over. You can control layouts, blog settings, related posts, and even how comments are handled—all without touching code.
One feature I use a lot is the Leads box. You can set it to show up only on certain pages, in certain spots. Great for testing offers without changing your whole site.
The full bundle is $220, and that includes all the core plugins—opt-ins, A/B testing, quizzes, etc. If you're focused on lead gen or growing a list, it’s solid value.
We wrote a full review breaking it down here if you want to see the setup in action.
If you use affiliate links, Thirsty Affiliates is one of those plugins that just makes life easier.
Instead of hunting down every link across your site when something changes, you can just update it once in the plugin. It also lets you auto-link keywords—so if you always mention “cat food,” it can turn that into your affiliate link automatically.
I use it mostly to stay organized and avoid broken links. It won’t boost your traffic or magically increase clicks, but it’ll save you a ton of time managing links, especially if you’ve got a lot of content.
If you’re starting an eCommerce store, Shopify’s probably your best bet—especially if you’re managing a bunch of moving parts like payments, orders, shipping, and inventory. Everything’s in one dashboard, so you’re not jumping between tools.
They’ve also got over 3,000 apps, so whether you need reviews, upsells, or accounting help, there’s likely a plugin for it.
Don’t have a product yet? No problem. You can connect Shopify to suppliers like Oberlo, Spocket, or CustomCat. They’ll handle the product and shipping—you're just focused on the front end.
It’s not the cheapest option long-term, and some apps can add up fast, but for getting started quickly without tech headaches, it works.
Here’s a link to their 2-week free trial if you want to poke around.
Most people don’t realize there are tools that show how hard a keyword is to rank for. They literally score how competitive it is, so you don’t waste time writing content that has no shot.
If you care about data—and you should—it’s a game changer.
I’ve seen people write long blog posts or product pages for keywords that either have no traffic or are way too competitive. That’s time you don’t get back.
If you're trying to grow a site and want to know which keywords are actually worth your time, using one of these tools is a must. Even just checking search volume and difficulty can save you from hours of writing content no one will see.
Checking out your competitors can actually save you a lot of time—especially when it comes to picking the right keywords. Tools like Jungle Scout let you see what keywords other sellers are ranking for, how much they’re selling, and what kind of revenue they’re pulling in.
I use it mostly to gut-check product ideas. If I see a keyword getting solid monthly sales but not too much competition, it’s a green light. But if everyone’s fighting for it and margins are thin, I move on.
That said, the numbers aren’t exact—they’re estimates. Helpful for trends and direction, but not something to build a whole business on without doing your homework.
We’ve got a full review you can read here, or you can try Jungle Scout with 50% off the first month using the link below.
13. AWeber- Email Marketing Tool
AWeber is a solid email tool, especially if you're running a small business and just need something that works without a big learning curve.
It has an AI design assistant that builds branded email templates fast. You plug in your info, and it spits out a clean design. Great if you don’t want to mess around with formatting every time.
You can also set up automations—like welcome emails or follow-ups—that send the right message when someone joins your list or clicks a link. Nothing fancy, but it gets the job done.
One thing I like: they don’t outsource email delivery. Everything runs through their own system, which helps get your emails into inboxes instead of spam.
They also have a mobile app called AWeber Atom. You can use it to add people to your list on the go—useful if you’re at events or just meeting people in person.
There’s a free plan to start with, and the pro version kicks in at around $16/month. Worth testing if you need a simple tool that covers the basics well.
14. Tailwind - Pinterest Marketing Tool
Tailwind is best known as a Pinterest scheduling tool, but it does a bit more than just queue up pins.
If you’re trying to grow a niche blog or eCom store using Pinterest, it helps you stay consistent without having to pin manually all day. You can schedule pins, design them inside the app, and even track how each one performs.
The “Tailwind Communities” feature is useful too—it connects you with other people in your niche so you can share each other’s content and boost reach.
In my experience, it works best when you already have a few solid pins to build from. It’s not going to magically grow your account, but it will help you stay active and save time.
It’s $14.99/month per account. That gets you scheduling, analytics, design tools, and access to 5 communities. Not bad if Pinterest is part of your content strategy.
Final Thoughts
As someone running multiple sites, I’ll be honest—I use way more tools than most people probably need. It’s kind of part of the job.
But if you’re just getting started or managing a single site, you really only need a few solid tools to cover the basics. Here are four I’d start with.
A. Landing Page + Course Builder Software - 2 WEEKS FREE with Systeme
B. Link Tracking & Affiliate Marketing - 30 Day Free with Thirsty Affiliate
C. Most Affordable & Elusive Hosting Offer ($2.95/ Month) with Bluehost
D. Drag & Drop WordPress Builders - Let your site Thrive
E. Best eCommerce Website + Apps - 2 Weeks Free Shopify
F. The Only Way To DO Keyword Research (30% off) LongtailPro
G. Appsumo - The BEST Deals on the top tools you need (90% off) Appsumo