The Ultimate Guide to Display Advertising

This post covers display advertising, including different pricing models and ad units. The next e-book discusses various ad networks, including Google AdSense.

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The Ultimate Guide to Lead Generation

This post covers lead generation, including techniques for improving capture rate, implementing effective co-registration strategies, and an overview of the various networks out there. … [Continue reading]

The Ultimate Guide to Affiliate Marketing

This post covers affiliate marketing, including an introduction to this monetization technique, a review of the most popular implementations of affiliate marketing, and highlights of the top affiliate ad networks. … [Continue reading]

10 Ways to Monetize Your Website & Earn Revenue

There are several advertising and monetization options, and your website niche, target audience, traffic volume, and visitor behavior will determine which options are the most reasonable for your particular website.We are going to show you 10 … [Continue reading]

5 Creative Below-the-Fold Monetization Ideas

When monetizing a site through display advertising, the obvious area of focus in the primary real estate located above-the-fold. Because these sections of a site are seen by every visitor, there are more opportunities to generate ad revenue. Many … [Continue reading]

3 Ideas to Improve Leaderboard Ad Performance

We have previously highlighted some common mistakes made with leaderboard ads and gave out a design idea that will improve performance. Below are three additional ideas for generating more revenue from the standard leaderboard ad unit. Making these … [Continue reading]

5 Monetization Experts Who Inspire

When monetizing a Web property, it's often helpful to learn from the best. These are the five monetization experts who really know their craft. They have inspired a lot of my own monetization efforts over the years, as they have plenty to teach on … [Continue reading]

3 Creative Affiliate Marketing Implementations

When affiliate marketing is discussed as a web monetization strategy, it is typically considered as the primary means of generating revenue from traffic. There are thousands of sites out there that have been set up with the single goal of sending … [Continue reading]

Making Money From User Comments

A key to successful display ad monetization is placing ads in areas of a site where visitors will see them and engage with them. Typically, this leads to focusing on the most viewed areas of a site such as above-the-fold placements.It makes sense … [Continue reading]

How to Better Monetize Leaderboard Ads

For sites that monetize their traffic primarily through display advertising, there are a handful of factors that will impact the efficiency of this strategy and the RPMs realized:Positioning of ads Styling of ads Relevancy of adsThis … [Continue reading]

5 Creative Ideas For Better Mobile Monetization

As the percentage of Web traffic coming from cell phones and tablets continues to rise, monetization of mobile traffic has become increasingly important. Many publishers would likely be surprised to learn how much mobile traffic they are receiving, … [Continue reading]